"Not a lot of benefits, but you can survive”, the role of technology in micro business resilience during the Covid-19 pandemic

Diah Gandoriah; Eka Siskawati; Zahara; Oladokun Nafiu Olaniyi

doi:10.55980/esber.v1i2.32

Authors

Diah Gandoriah Department of Accounting, Politeknik Negeri Padang, Padang, Indonesia
Eka Siskawati Department of Accounting, Politeknik Negeri Padang, Padang, Indonesia
Zahara Department of Accounting, Politeknik Negeri Padang, Padang, Indonesia
Oladokun Nafiu Olaniyi Department of Accounting, Finance and Economic, Curtin University

DOI:

https://doi.org/10.55980/esber.v1i2.32

Keywords:

Micro and small business entreprise, Business resilience, Technology Acceptance Model , Covid-19 Pandemic

Abstract

The existence of the Indonesian MSME group is recognized as the backbone of national economic development. However, the limited resources of MSME actors are a challenge for MSME actors in adjusting to environmental changes and adapting to the digital technology used. Therefore, this study aims to see and explore the acceptance model of digital technology in the resilience of micro-enterprises in the city of Padang. This research is a non-positivism research with a phenomenological design. The object of this research is micro-enterprises in the city of Padang, selected purposively with snowball sampling. Data was collected by means of in-depth interviews and naturalistic observations. The results of this study found that digital technology helps micro-enterprises to survive during the COVID-19 pandemic. In addition, the cost of implementing the technology tends to be more economical. The use of technology is able to create a wider target market. This research provides an understanding of the role of digital technology in maintaining the resilience of micro-enterprises during the COVID-19 pandemic.

References

Akbar, FA, Amaliah, I., Julia, A., Economics, PI, & Economics, F. (2020). Factors that Determine Indonesian People's Preferences in Fashion Shopping in Marketplaces and E-Commerce . 93–97.

Amaliah, I., & Riani, W. (2018). Factors that Determine People's Preferences in Buying Fashion Products Online in Indonesia . 2012 , 151–156.

Bismala, L. (2016). Micro, Small and Medium Enterprises (MSME) Management Model to Improve the Effectiveness of Small and Medium Enterprises Micro Small and Medium Enterprises (MSME) Management Model to Improve Small and Medium Enterprises Effectiveness. Journal of Entrepreneur and Entrepreneurship , 5 (1), 19–26.

Candra, M., Rahayu, R., & Yohana, D. (2020). Factors Affecting the Use of Accounting Information with Uncertainty in the Business Environment as Moderating Variables (In SMEs in Padang City). Economics: Journal of Economics and Business , 4 (2), 353. https://doi.org/10.33087/ Ekonomis.v4i2.146

Dian, S., Permana, H., & Cendana, M. (2019). Utilization of Social Media as a Promotion Strategy for the Continuity of MSMEs . 1 (June), 1–10.

Fontanet-Perez, P., Vázquez, XH, & Carou, D. (2022). The impact of the COVID-19 crisis on the US airline market: Are current business models equipped for upcoming changes in the air transport sector? Case Studies on Transport Policy , 10 (1), 647–656. https://doi.org/10.1016/J.CSTP.2022.01.025

Gao, J. (2022). Has COVID-19 hindered small business activities? The role of Fintech. Economic Analysis and Policy , 74 , 297–308. https://doi.org/10.1016/J.EAP.2022.02.008

Katebi, A., Homami, P., & Najmeddin, M. (2022). Acceptance model of precast concrete components in building construction based on Technology Acceptance Model (TAM) and Technology, Organization, and Environment (TOE) framework. Journal of Building Engineering , 45 (October 2021), 103518. https://doi.org/10.1016/j.jobe.2021.103518

Mullins, JK, & Cronan, TP (2021). Enterprise systems knowledge, beliefs, and attitudes: A model of informed technology acceptance. International Journal of Information Management , 59 (March), 102348. https://doi.org/10.1016/j.ijinfomgt.2021.102348

Pakpahan, AK (2020). COVID-19 and Implications for Micro, Small and Medium Enterprises . 20 (April).

Parast, MM, & Safari, A. (2022). Enhancing the quality and competitiveness of small businesses: A pooled cross-sectional analysis . 246 (C) . http://www.sciencedirect.com/science/article/pii/S0925527322000032

Pramono, R., Sondakh, LW, Bernardo, I., Juliana, J., & Purwanto, A. (2021). Determinants of the Small and Medium Enterprises Progress: A Case Study of SME Entrepreneurs in Manado, Indonesia. Journal of Asian Finance, Economics and Business , 8 (1), 881–889. https://doi.org/10.13106/jafeb.2021.vol8.no1.881

Riana, E. (2020). Implementation of Cloud Computing Technology and Its Impact on Company Business Continuity Using Agile Methods and Literature Studies . 7 (3), 439–449. https://doi.org/10.30865/jurikom.v7i3.2192

Shafi, M., Liu, J., & Ren, W. (2020). Impact of COVID-19 pandemic on micro, small, and medium-sized Enterprises operating in Pakistan. Research in Globalization , 2 , 100018. https://doi.org/10.1016/J.RESGLO.2020.100018

Tan, JD, Sugiarto, S., & Budhijono, F. (2021). Family Business and Risk Management: Perspectives of SMEs Entrepreneurs in Indonesia. Journal of Asian Finance, Economics and Business , 8 (5), 851–861. https://doi.org/10.13106/jafeb.2021.vol8.no5.0851

Westman, L., McKenzie, J., & Burch, SL (2020). Political participation of businesses: A framework to understand the contributions of SMEs to urban sustainability politics. Earth System Governance , 3 (xxxx), 100044. https://doi.org/10.1016/j.esg.2020.100044

Widiyastuti, I., Tumewu, M., Usability, P., Marketplace, P., & Questionnaire, USE (2018). Measuring Usability and User Experience of the Marketplace of Jog japlaza . en Using UEQ and USE Questionnaire .

Yustiani, R., Yunanto, R., Management, PS, Studies, P., Accounting, K., Indonesia, UK, & West, J. (2017). Computer Science and the Role of the Marketplace as a Business Alternative in the Computer Science Era . 6 (2).

Zarghami, SA (2021). A reflection on the impact of the COVID-19 pandemic on Australian businesses: Toward a taxonomy of vulnerabilities. International Journal of Disaster Risk Reduction , 64 , 102496. https://doi.org/10.1016/J.IJDRR.2021.102496

Zheng, J., & Li, S. (2020). What drives students' intention to use tablet computers: An extended technology acceptance model. International Journal of Educational Research , 102 (May), 101612. https://doi.org/10.1016/j.ijer.2020.101612